Building iOS apps begins with clarity: identifying users, the job the app must perform, and the scenario to address in the initial release. A solid discovery phase helps determine the MVP scope, select suitable architecture, and avoid features that look good on paper but don’t boost actual usage.

Once the foundation is in place, attention shifts to how the interface behaves, its performance, and stability across various iPhone models and iOS versions. Consistent navigation patterns, careful state handling, and well-planned integrations (payments, auth, analytics, backend APIs) make the product easier to maintain and scale after the App Store launch.